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Naza Bikes aims to stamp mark in Asean with underbone bike
Friday, February 17, 2012 5:54 PM

Naza Bikes aims to stamp mark in Asean with underbone bike

PETALING JAYA: Naza Bikes Sdn Bhd expects its newly-launched NZ125R underbone (or kapcai) motorcycle to fast-track its presence in Asean.

“The Asean motorcycle market averages about one million units a month in terms of sales,” said Naza Motor Group two wheels division vice-president Nik Danial Nik Mahmood after the motorcycle launch yesterday.

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“The export market can be a quantum leap for the company. We’re looking at selling between 5,000 and 10,000 units of the NZ125R in Asean this year,” Nik Danial added.

The NZ125R was launched by Deputy Finance Minister Datuk Donald Lim.

Naza Group of Companies group chief operating officer Datuk SM Zulkifli SM Amin said its subsidiary, Naza Bikes, intended to sell the motorcycle in other countries such as Brunei, Iran Cambodia, Indonesia and Iran.

“We’ve done a trial run (by offering the motorcycle) in some of the Asean markets and the prospects are good,” he said, adding that the NZ125R will also help boost its position in Malaysia, as Naza had not been selling underbone bikes in the past two years.

On the local front, Naza is targeting to sell 30,000 units of the NZ125R in the cub category this year, which is equivalent to a 7.5% of the market share. The company plans to sell 100,000 units next year.

Nik Danial said he was optimistic about the sales prospects of the NZ125R in Malaysia, noting that kapcai motorcycles were affordable to even customers within the low-income segment.

He however said it was too early to set an export target for 2013.

“We want to take it slow. We want to first make sure that the bike is well accepted and then we’ll go from there.”

Naza claims that the NZ125R can save up to RM500 per year on fuel consumption. The motorcycle costs RM3,788 and will be available at selected dealers from this weekend.

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