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Peugeot 207 jumps in
Wednesday, November 03, 2010 10:58 PM

Peugeot 207 jumps in

PUTRAJAYA: The mass market Peugeot 207 has joined the fray as the most affordable European-branded model in the local market.  

The four-door sedan is selling at RM72,888 (on-the-road with insurance) and comes loaded with features for a value-for-money package.

Marketed as a B-segment car, the locally assembled 207 is roughly the size of a Honda City or Toyota Vios and is equipped with 1.6-litre engine with 110bhp and 149Nm of torque mated to a four-speed adaptive Tiptronic automatic transmission.

Models posing with the Peugeot 207 at the launch today.

Fuel consumption is estimated at 6.1-litres per 100km under a mixed driving cycle.

Features include anti-lock braking system, electronic brake distribution, emergency brake assist, two smart airbags for the front passengers - which inflate in relation to the intensity of the impact - a rolling code immobiliser, “follow-me-home” functionality for the front headlights and auto-hazard warning lights which are activated upon sudden and heavy breaking.

Also included are two ISOFIX attachment points at the rear for child safety seats along with the front passenger airbag that can be deactivated to safely fit a child seat on the front passenger seat. 

Other equipment include 15-inch wheels, premium audio capabilities with an MP3/WMA CD player with six speakers, USB support and Bluetooth mobile handsfree connectivity.

Nasim Sdn Bhd chief executive officer and Naza Group of Companies joint executive chairman S. M. Nasarudin S.M. Nasimuddin said the 207 is the first Peugeot to be produced in Malaysia that would be exported to other right-hand drive markets in Asean and also Sri Lanka.

Dr Mahathir, accompanied by Nasarudin, checking out the new Peugeot.

“The 207 heads into an extremely competitive market currently dominated by Japanese makes. But we believe there is a current shift in the market towards European brands.

“Aimed at urban consumers and young families, the 207 is aesthetically appealing, generously equipped, safe and above all, an absolute delight to drive,” said Nasarudin. 
Former Prime Minister Tun Dr Mahathir Mohamad launched the 207.
Nasarudin said Nasim is targeting to sell between 5,000 and 6,000 units of the 207 next year with 30% of that volume to be exported to other right-hand drive countries such as Thailand, Brunei, Indonesia and Sri Lanka.
“Like its tagline, the 207 certainly is an irresistible car and is the beginning of a new strategy for Peugeot in Malaysia and the rest of the region and we believe we will be able to achieve our sales target,” said SM Nasarudin.


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