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Mazda Minagi to debut in Geneva
Thursday, January 20, 2011 3:08 AM

Mazda Minagi to debut in Geneva

HIROSHIMA: Mazda will take the covers off its Minagi compact crossover SUV concept car at the 2011 Geneva motor show.

The concept is expected to enter production as the CX-5, and is Mazda's answer to rivals such as Honda CR-V, Toyota RAV4 and VW Tiguan.

It will adopt Mazda’s SKYACTIV technologies and its new design theme, KODO – Soul of Motion.

Mazda’s stand at the March 1-13 Geneva show will also feature SKYACTIV technology exhibits and the Shinari design concept car, among other products.

SKYACTIV is a blanket term for new Mazda technologies. The SKYACTIV name is intended to reflect Mazda’s desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles.

To achieve this goal, Mazda has implemented an internal Building Block Strategy to be completed by 2015. The idea is to optimise Mazda’s base technologies, and the progressive introduction of electric devices such as regenerative braking and a hybrid system.

All the technologies that are developed based on the Building Block Strategy are labelled SKYACTIV.

The next Mazda2, known also as Demio in Japan, will be the first SKYACTIV model.



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