SUBANG JAYA: Proton today announced the availability of two new turbocharged variants of the Exora.
They features an all-new 1.6-litre Campro Charge Fuel Efficiency (CFE) engine with performance comparable to that of a 2-litre engine.
The CFE engine is available in the new Exora Bold Premium and the top-of-the-line Exora Prime model that comes equipped with a CVT transmission.
“The combination of the Campro CFE engine and CVT transmission will not only give the Exora Bold Premium and Exora Prime greater efficiency and fuel economy,” said Proton group managing director Datuk Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.
He said the CFE uses the force induction technology which provides maximum power at lower engine speed.
“Boosted with the more efficient 1.6L engine, customers will experience powerful performance which is comparable to a 2.0L engine, with much lower fuel consumption. The additional power kicks in to provide more pulling power when accelerating or overtaking.
"In short, it’s what you can aptly describe as a 'pay-as-you-go' engine, which gives you more 'vroom' for every litre of petrol used.”
Proton is also offering a 1.6 standard trim which is powered by the same engine and a manual transmission.
The exclusive, six-seater Exora Prime features a number of enhancements.
The exterior upgrades include an all-new front and rear bumper design; electric folding door mirrors; rear disc brakes; blacked-out headlamps; smoked rear combi lights; 16” inch gold-finished alloys; a rear garnish finishing; and available in a newly-introduced colour - Absolute Brown.
An all-new leather interior is complemented by the walnut centre panel finishing, gear panel bezel, air-conditioning vent outlets and metallic beige door switch covers and inner door handles.
The Exora Prime is also equipped with a second row Captain Seat, head rest monitors and an audio system incorporating navigation and a reverse camera.
The Exora Bold Premium meanwhile, also sports electric folding door mirrors, rear disc brakes, 16” inch alloys, and a new front and rear bumper design.
The interior however, benefits from a sportier treatment in the form of a dual-tone combination leather seats with liquid silver appointments to its gear panel bezel, door switch cover, air-conditioning vent outlets and inner door handles.
The vehicle is also equipped with a reverse camera and rear view mirror with LCD.
“The Exora Bold Premium and Exora Prime offer consumers exclusive and elegant styling combined with Lotus Ride and Handling for excellent grip, stability, response and safety, all, at an affordable price and the best value
for money," said Zainal Abidin.
Since it was first launched in April 2009, a total of 65,049 units of the Exora have already been registered with Proton receiving some 82,854 bookings.
The Exora has a monthly sales average of 1,800 units and with the introduction of Exora Bold Premium and Exora Prime, the company is optimistic of securing a monthly sales volume of 2,000 units.
The Exora Bold Premium and Exora Prime models will only be available for registration by the second week of January.
In the meantime, the public can test drive the Exora Bold Premium with CVT transmission at the nearest Proton showroom.
In conjunction with the launch of the new variants, Proton is also organising a "Proton 4 U Day" from Dec 16-18 at all Proton sales outlets nationwide. Door gifts are being offered to those who test drive the Exora.
The Exora Prime however, will not be available for test drive and can only be viewed at the following outlets: Crystal Showroom, Juru Branch, Plentong Branch and Mutiara Damansara.