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Proton releases Exora Bold and Prime details
Friday, December 16, 2011 1:59 AM

Proton releases Exora Bold and Prime details

SUBANG JAYA: Proton today announced the availability of two new turbocharged variants of the Exora.

They features  an  all-new  1.6-litre  Campro  Charge  Fuel  Efficiency (CFE) engine with performance comparable to that of a 2-litre engine. 

The CFE engine is available in the new Exora Bold Premium and the top-of-the-line Exora  Prime  model  that  comes  equipped with a CVT transmission.

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“The  combination  of  the  Campro  CFE  engine  and  CVT  transmission  will not only give the Exora Bold Premium and Exora Prime greater efficiency and fuel  economy,”  said  Proton group  managing  director Datuk Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.
 
He  said the CFE  uses  the  force  induction  technology  which  provides maximum  power  at  lower engine speed.

“Boosted  with  the  more  efficient  1.6L engine,  customers  will  experience  powerful  performance  which  is comparable  to  a  2.0L  engine,  with  much  lower  fuel  consumption.  The additional power kicks in to provide more  pulling power  when accelerating or  overtaking. 
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"In  short,  it’s  what  you  can  aptly  describe  as  a  'pay-as-you-go' engine, which gives you more 'vroom' for every litre of petrol used.”
                        
Proton is also offering a 1.6 standard trim which is powered by the same engine and a manual transmission.

The  exclusive,  six-seater  Exora  Prime  features  a  number  of enhancements.

The  exterior  upgrades  include  an  all-new  front  and  rear bumper design; electric folding door mirrors; rear disc brakes; blacked-out headlamps; smoked rear combi lights; 16” inch gold-finished alloys; a rear garnish  finishing;  and  available  in  a  newly-introduced  colour - Absolute Brown.

An  all-new  leather  interior  is  complemented  by  the  walnut  centre  panel finishing, gear panel bezel, air-conditioning vent outlets and metallic beige door  switch  covers  and  inner  door  handles. 

The  Exora  Prime  is  also equipped  with  a  second  row  Captain  Seat,  head  rest  monitors  and  an audio system incorporating navigation and a reverse camera.

The  Exora  Bold  Premium  meanwhile,  also  sports  electric  folding  door mirrors, rear disc brakes, 16” inch alloys, and a new front and rear bumper design.

The interior however, benefits from a sportier treatment in the form of a dual-tone combination leather seats  with liquid silver appointments to its  gear  panel  bezel,  door  switch  cover,  air-conditioning  vent  outlets  and inner  door  handles. 

The  vehicle  is  also  equipped  with  a  reverse  camera and rear view mirror with LCD.

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“The Exora Bold Premium and Exora Prime offer consumers exclusive and elegant  styling  combined  with  Lotus  Ride  and  Handling  for  excellent  grip, stability, response and safety, all, at an affordable price and the best value
for  money," said Zainal Abidin.

Since it was first launched in April 2009, a total of 65,049 units of the Exora have  already  been  registered  with  Proton receiving  some  82,854 bookings.

The Exora has a monthly sales average of 1,800 units and with the introduction of Exora Bold Premium and Exora Prime, the company is optimistic of securing a monthly sales volume of 2,000 units.


The Exora Bold Premium and Exora Prime models will only be available for registration by the second week of January.

In  the  meantime,  the public can test  drive  the  Exora  Bold Premium  with  CVT  transmission  at  the  nearest  Proton showroom. 

In conjunction  with  the  launch  of  the  new  variants,  Proton is  also organising  a "Proton  4  U  Day" from  Dec 16-18 at  all  Proton  sales outlets nationwide. Door gifts are being offered to those who test drive the Exora. 

The  Exora  Prime  however,  will  not  be  available  for  test  drive  and can  only  be  viewed  at  the following  outlets:  Crystal  Showroom,  Juru Branch, Plentong Branch and Mutiara Damansara. 

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